How Facebook Can Supercharge WhatsApp

How Facebook Can Supercharge WhatsApp


Just because WhatsApp will “operate independently” doesn’t mean Facebook won’t put its 6,000-employee muscle behind its new acquisition. We’ve heard a lot about how WhatsApp will save Facebook from losing the international messaging war, but sources close to the parent company tell me it actually did a lot to help Instagram. Here are the ways you can expect it to do the same for WhatsApp.


Instagram CTO Mike Krieger apparently wasn’t sleeping much in months before his company was bought by Facebook. In two years, Instagram had grown to 27 million registered iOS users before launching on Android where it picked up 1 million more in the first 24 hours.

Krieger was known to spend late nights fighting server fires to keep Instagram from going down like the Hindenburg. With just a dozen total employees, he didn’t have much help. Screen Shot 2014-02-20 at 2.02.06 PMAfter the acquisition, Krieger could suddenly call on…

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