Phablets, Colorful iPhone 5c Drive Smartphone Sales While Android Remains The Outsized Giant: Kantar
When it comes to sales of smartphones, Android is the green giant that continues to tower over the competition. In the last three months that ended in January 2014, the Google-developed operating system accounted for around 70% of sales across 12 key markets, according to the latest figures from WPP market research division Kantar Worldpanel ComTech.
In comparison, its most credible rivals either fell further behind, or simply stood still: Apple took 22.1% of sales (down nearly two percentage points over last month); and Windows Phone was flat at 4.4%. A mixed bag of “others,” which includes BlackBerry but also legacy, discontinued platforms such as Symbian, accounted for the rest.
With Google’s mobile platform installed on 7 out of every 10 smartphones that consumers buy, Android seems almost impossible to beat. But with reports of even arch competitors like Nokia toying with Android devices, the question may no…
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